Rice is one of the most important staple food crops of India for more than 2/3rd of its population. The slogan “Rice is life” can be considered appropriate for our country as this crop plays a vital role in our national food security and is a means of livelihood for millions of rural households. In Gujarat, rice is cultivated in 8.4 lakh hectares with production of 19.3 lakh tonnes and productivity of 2305 kg per hectare. Main Rice Research Centre, NAU, Navsari, Gujarat is looking after all aspects of rice research for South Gujarat region started in the year 1982. All India Co-ordinated Rice Improvement Project was also started in the year 2009. For enhancing the productivity of rice in South Gujarat, there is need to give more emphasis in districts like Narmada, The Dangs, Tapi, Bharuch etc. where productivity is less than state average. Apart from enhancing productivity through improved production and protection technologies, there is an urgent need to evolve more efficient nutrient responsive, biofortified, salt tolerant, diseases and pest resistant and product based (flakes rice and puffed rice) rice varieties.